The world of the web has become more powerful with time and technological progress. Long gone are the days where mobile apps were the most sought after software solutions by the businesses. Now, the consumer behavior is being shifted and more and more people are preferring a well-built mobile responsive website.
However, there are certain design mistakes that could land your website into hot waters of abandonment and eventual death. Remember, you also need to keep up with the changing trends and make sure your website is updated in all areas – front-end and the back-end.
So, what are those blunders that you could be making regarding the design of your website and how can you fix them?
1) Unclear or Zero Call to Action
One of the easiest mistakes that you can make for your business’s site is zero calls to action. One of the best user experiences that can be served through a website is allowing visitors to understand what, where, and how.
In order words: What to do on your site, where to go, and how to achieve certain things should be answered clearly on your site. When users come to your site and immediately understand the flow and navigation is a measure of excellent user experience.
Coming back to CTAs; they are the most important section as they prompt users to take action. That action could be of the following nature:
- Adding items to cart
- Contacting them
- Signing Up
- Buying Something
The CTA button is the main button usually on the main page and is prominent. So, make sure you are not missing out on potential conversions by not adding a CTA button.
2) Confusing Brand Presence
The art of storytelling needs to be tapped into when it comes to representing your brand. You need to make sure your design is clear about what your business stands for and what does it offer to the masses.
Brand storytelling is officially the top design and marketing strategy of 2020. People are no longer interested in anything that they cannot relate with. Hence, make sure your website design and its content are relatable.
Once the audience can relate to your content and feel connected, they are most likely to make that purchase or re-visit for more. However, make sure that in order to compel users, you are not creating content that doesn’t truly represent your brand. This will confuse visitors and they will sense the inauthenticity of it all.
So, make sure you find meaning into what you are representing and market that in the best way possible.
3) Poor SEO (Search Engine Optimization)
You cannot simply overlook the one thing that will help you rank better in search engines. The better your rank, the better visibility and traffic you receive. Again, high ranking takes time and doesn’t happen overnight.
For starters, the ways of old school SEO are long gone. Now, the search algorithms are smarter. They do not value stuffed keywords or poor backlinks.
Now, it is the time of long-tail keywords: You cannot just stick to a generic word and have to think like a user searching on Google or other search engine. For example, instead of “mobile apps cost”, you should go for “how much a mobile app costs”. The long-tail keyword is how searcher usually go about and this also allows Google to understand your content better.
Speaking about content, the next design tip would be:
Post Quality Content on Regular Basis: ‘Content is king’ is more relatable now than ever. If you want to retain your visitors, gain more visitors, and improve your ranking on search engine – then post quality and informative content on regular basis. Now, your content strategy should revolve around your brand and should include articles related to your concerned industry. Blog entries that solve a problem and provide valuable insight is not only appreciated by the returning and new visitors, but also helps Google rank you better.
Make sure you are creating unique content, that is search engine optimized, and provides value to your readers.
4) Not Having Analytics to Measure Performance
This will be a rookie mistake at this point. Not having the right data to check how your website is performing will harm the longevity of your site. How? When you do not have the right analytics tool to see the performance of your site, you are unaware of the potential areas of improvement and the areas that can be boosted for more success.
Google Analytics is one of the widely used tool to gain insights into user behavior. This allow you to understand how other interact with your site, and what more can be done to improve conversions. These insights also allow you to devise successful marketing campaigns as well.
5) Slow Page Loading Time
In a time where there is no room for slow page loads, you need to make sure your site is speed optimized. Otherwise, you are bound to lose visitors quickly as they do not have the patience or the attention span to wait for content to load.
According to Google, 53% of mobile site visits leave the page if it takes longer than 3 seconds to load.
So make sure your high-definition pictures are compressed, there isn’t unnecessary animation, and videos are also speed optimized. Once the overall site’s file size is reduced, the page loading time is significantly reduced.
6) Not Mobile Responsive
One of the biggest blunders you can make is not making your site mobile responsive. The majority of site’s traffic comes from cell phone repair devices, and not having a site that adjusts to mobile’s screen size in terms of page design and content is bound to fail.
This is why you need to hire a custom web app development company to have a perfect mobile responsive site that gives mobile users a great optimal experience. Nearly 67% of the users say that they are more likely to make a purchase from a site that is mobile-friendly. If you have an online store, then you simply cannot skip this step for your site.